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Noom

Psychology-based weight loss program with behavior change focus

Updated Mar 26, 2026 · #2 Ranked
Starting Price $59/month
Licensed MDs Yes

Overview

Noom combines psychology-based coaching with a color-coded food system to help users develop sustainable eating habits. Their program focuses on behavior change and education rather than just calorie restriction, providing personalized coaching and support to create long-term lifestyle changes that address the mental aspects of eating.

Pros

  • Behavioral psychology approach
  • Personal coaching included
  • Educational content for long-term success
  • Sustainable habits focus
  • Color-coded system makes it easy to understand
  • Addresses mental aspects of eating

Cons

  • Higher monthly cost
  • Requires daily engagement
  • May take time to see behavior changes

How It Works

1

Choose Your Treatment

Select the health service or treatment that matches your needs from the provider's offerings.

2

Complete Online Consultation

Answer health questions and consult with a licensed healthcare provider, often via telehealth.

3

Receive Your Treatment

Get your prescription filled and shipped to your door, or schedule your in-person appointment.

Key Features

Psychology-based approach to weight loss with behavior change focus
Color-coded food system for easy understanding and balanced nutrition
Personal coaching and comprehensive app for sustainable habit formation

Full Review

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Noom combines psychology-based coaching with a color-coded food system to help users develop sustainable eating habits. Their program focuses on behavior change and education rather than just calorie restriction, providing personalized coaching and support to create long-term lifestyle changes that address the mental aspects of eating.

Frequently Asked Questions

Important: This review is for informational purposes only. It does not constitute medical advice or a recommendation. Individual results vary. Always consult with a licensed healthcare provider before starting any new treatment or medication. The effectiveness and suitability of any health service depends on your individual health condition and needs.