How Much Is Hims in 2026? Entry Prices for Every Plan

How much is Hims in 2026? ED from $16/mo, hair loss from $20/mo, mental health $49/mo, skincare varies, Hard Mints from $40/mo. Per-vertical answer.

BMH
By BestMedsHub Editorial Team
· Updated May 22, 2026 · 12 min read
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Last updated: May 20, 2026 · Medically reviewed by Dr. Marcus Tan, MD · ~9 min read

Key Takeaways

  • Cheapest entry per vertical (verified May 2026): ED from $16/mo (generic sildenafil 25 mg, ~4 doses/mo), hair loss from $20/mo (topical minoxidil 5%), mental health $49/mo flat ($147 billed quarterly), skincare from ~$30/mo (Goodnight Wrinkle Cream OTC bundle baseline), Hard Mints from $40/mo at ~$1.63-$2/chew.
  • The cheapest Hims plan overall is hair loss topical minoxidil 5% at $20/mo — even cheaper than the cheapest ED entry, and it’s an FDA-approved generic dispensed monthly.
  • Mental health is a flat $49/mo with quarterly billing at $147 upfront. SSRIs only (sertraline, fluoxetine, escitalopram). No controlled substances. PHQ-9 + GAD-7 standardized intake.
  • Watch the $149/mo membership trap on some funnels — it bills separately from medication. Cancelling medication does NOT cancel the membership. This is the dominant BBB complaint pattern. Mirrors Ro’s $149 Ro Body issue but on more flows.
  • Branded ED meds are the most expensive line: Branded Viagra runs ~$555/mo at ~$18.50/tablet; branded Cialis ~$958/mo. The generic equivalents (sildenafil and tadalafil) deliver the same active ingredient for a fraction of the cost.
  • Compounded SKUs cost more and carry different regulatory weight: Hard Mints, compounded semaglutide, compounded topical sprays, and Rx tretinoin creams are 503A/503B compounded — legal and prescribable but not FDA-evaluated as finished products. Hims’ generic sildenafil, finasteride, and SSRI lines are FDA-approved.

Hims costs from $16/mo for generic sildenafil 25 mg (ED), $20/mo for topical minoxidil 5% (hair loss), $49/mo flat for mental health (billed quarterly at $147), from ~$30/mo for skincare depending on Rx tier, and from $40/mo for Hims Hard Mints at a ~$1.63-$2/chew floor. The cheapest Hims plan overall is hair loss topical minoxidil at $20/mo. Branded Viagra runs ~$555/mo and branded Cialis ~$958/mo at the high end. Watch for the optional $149/mo membership that bills separately from medication — it’s the #1 cancellation-confusion complaint on Trustpilot (3.0/5, ~7,794 reviews) and BBB (A+ rating but 3,792 lifetime complaints). All prices verified May 2026 on hims.com; subject to change.

How Hims Charges You in 2026

Hims is cash-pay across every vertical. There is no insurance billing, no co-pay, and no in-network/out-of-network. You pay for two things: the medication (subscription) and, on some funnels, an optional separate $149/month membership that bundles support services. The medical visit itself is free on most product lines — Hims has waived the consult fee on ED, hair loss, and skincare for years, and continues to as of May 2026. Mental health is bundled into the $49/mo plan fee.

Shipping is free on essentially every plan. Provider messaging after your first script is unlimited and free. The price you see on the SKU page is the price you pay for the meds — unless you opt into the $149 membership at checkout, which is the friction we walk through below.

For the full SKU-by-SKU analytical breakdown across every Hims product line with annual cost math, see our Hims pricing & cost breakdown. This article answers the top-of-funnel question — how much does Hims cost? — segmented by vertical entry price.

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Hims ED: Starting at $16/mo (25 mg Sildenafil)

Hims’ ED line spans from a $16/mo generic floor to a $958/mo branded Cialis ceiling. Verified May 2026 on hims.com/erectile-dysfunction:

SKU Monthly price $/dose FDA-approved?
Generic sildenafil 25 mg (4 doses) ~$16/mo ~$4 Yes (generic)
Generic sildenafil 50 mg (4 doses) ~$24/mo ~$6 Yes (generic)
Generic sildenafil 100 mg (4 doses) ~$40/mo ~$10 Yes (generic)
Generic tadalafil daily 2.5 mg ~$82/mo ~$2.74 Yes (generic)
Generic tadalafil on-demand ~$40-$82/mo varies Yes (generic)
Hims Hard Mints (compounded) from ~$40/mo ~$1.63-$2/chew No (compounded)
Branded Viagra (Pfizer) ~$555/mo ~$18.50/tab Yes (brand)
Branded Cialis (Lilly) ~$958/mo varies Yes (brand)

Prices verified May 2026 on hims.com; subject to change. Quarterly plans typically shave $5-$15 off each shipment.

The decision tree for ED-only buyers: if you need 4 doses per month, generic sildenafil 25 mg at $16/mo is Hims’ entry. If you need a stronger dose, generic sildenafil 50 mg at $24/mo is the sweet spot — same active ingredient as $555/mo branded Viagra. Hard Mints are the compounded sublingual format for people who don’t like swallowing pills and want a faster onset, but the per-chew cost ($1.63-$2) carries a compounded-product disclosure you should read on the SKU page.

For the deep dive on each ED SKU, see our Hims ED review.

Hims Hair Loss: Starting at $20/mo (Topical Minoxidil)

Hair loss is Hims’ best-value vertical, with the most consistent positive feedback on r/tressless and r/Hims. Verified May 2026:

  • Topical minoxidil 5% — ~$20/mo. FDA-approved generic. Standard 60-mL dropper bottle, monthly subscription. The cheapest single Hims SKU across the entire catalog.
  • Oral finasteride 1 mg — ~$25/mo. FDA-approved generic. Daily oral tablet. Often paired with topical minoxidil for combined effect; the combination has the strongest evidence base in male pattern hair loss.
  • Topical finasteride + minoxidil combo spray — ~$35-$50/mo (~$150 for 3-month supply). Compounded 503A preparation; legal and prescribable but not FDA-approved as a finished product. The combined topical exists in part to reduce systemic finasteride exposure vs the oral tablet.
  • Hair Power Pack / advanced multi-ingredient compounded formulas — higher tier. Custom-formulated based on intake; pricing varies. Compounded.
  • Finasteride + minoxidil supplement-blend chew (newer SKU) — weekly chew format, compounded. Convenience-driven; same regulatory status as the topical combo.

The honest decision tree: the cheapest effective combination is FDA-approved oral finasteride 1 mg ($25/mo) plus FDA-approved topical minoxidil 5% ($20/mo), totaling $45/mo with FDA-approved ingredients on both sides. The compounded combo spray exists as a single-product alternative if you want to avoid oral finasteride exposure. For the deep dive, see our Hims hair loss review.

Hims Mental Health: $49/mo Flat

Mental health is Hims’ simplest pricing line. $49/mo, billed quarterly at $147 upfront. That includes:

  • 24/7 secure messaging with your prescribing clinician.
  • Medication shipping.
  • The medication itself (FDA-approved generic SSRIs — sertraline/Zoloft, fluoxetine/Prozac, escitalopram/Lexapro, etc.).
  • Standardized PHQ-9 (depression) and GAD-7 (anxiety) intake screening.

What it does not include: live video sessions (Hims mental health is async messaging-first by default), controlled substances (no Xanax, no Adderall, no Ritalin, no benzodiazepines, no stimulants), and therapy (Hims does not provide talk therapy — it’s medication management only).

$49/mo is competitive against in-person psychiatry (typically $200-$400/visit cash) and against Talkspace-style platforms ($69-$109/wk for therapy + medication bundles). The trade-off is the async-first model: you get messaging, not a scheduled video call with your prescriber. For some patients, that’s fine. For complex cases requiring controlled substances or live clinical evaluation, it’s not a fit.

Hims Skincare: From ~$30/mo Depending on Rx

Skincare is the most variable pricing line because it spans OTC products, prescription compounded creams, and bundled tiers. Verified May 2026:

  • Goodnight Wrinkle Cream (OTC) — ~$30/mo. Over-the-counter hyaluronic acid + caffeine formula. Also distributed via Amazon. Lowest entry into the Hims skincare ecosystem.
  • Custom Anti-aging Rx cream — varies. Compounded prescription tretinoin + niacinamide at varying strengths. Custom-formulated based on intake. 503A compounded — not FDA-approved as a finished product, though tretinoin itself is FDA-approved as a separate ingredient.
  • Overnight Anti-Aging Duo — bundled pricing. Rx cream + OTC wrinkle cream bundle. Higher per-month cost than either component alone but cheaper than purchasing separately.
  • Acne treatment line — compounded. Clindamycin + tretinoin compounded preparations. Varies by formulation.

The honest skincare math: Hims’ OTC Goodnight Wrinkle Cream at $30/mo is more expensive than CeraVe, Neutrogena, or any drugstore equivalent with similar ingredients. What you pay Hims for is the prescription tretinoin you can’t get OTC — and a tretinoin script with compounded customization is genuinely valuable if a dermatologist visit isn’t practical. If you only want OTC moisturizer, CeraVe at the drugstore is cheaper. If you want the tretinoin Rx, the compounded Hims tier is the value proposition.

Hims Hard Mints: From $40/mo, $1.63/Chew Floor

Hard Mints sit in their own category — compounded sublingual sildenafil + tadalafil chewables. Pricing verified May 2026:

  • Entry monthly: from ~$40/mo at the highest-frequency subscription tier.
  • Per-chew floor: ~$1.63-$2/chew depending on subscription cadence and quantity.
  • Regulatory status: 503A compounded. Both active ingredients (sildenafil and tadalafil) are FDA-approved separately; the chewable finished product is not. Hims’ SKU page now carries the required compliance disclosure.

The honest comparison: the per-chew floor on Hard Mints ($1.63-$2) significantly undercuts Ro Sparks ($12/dose) and BlueChew Active ($2.94/chew) on raw price. The trade-off is the compounded regulatory tier — you are not buying an FDA-approved finished product. If you want a faster-onset sublingual format and you’ve accepted compounding’s regulatory status, Hard Mints are the value play in the segment. If you want strictly FDA-approved, generic sildenafil 50 mg at $24/mo is cheaper and FDA-approved.

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What’s the Cheapest Hims Plan Overall?

If you want the single cheapest line on the Hims platform, it’s topical minoxidil 5% at $20/mo in the hair-loss vertical. That undercuts even the cheapest ED entry ($16/mo for generic sildenafil 25 mg) on a few rounds of math:

  • $16/mo ED at 4 doses delivers ~$4 per use — useful only if you use it.
  • $20/mo hair loss topical minoxidil delivers daily application for the whole month — used every day.

By cost-per-treatment-day, hair loss minoxidil at $20/mo (~$0.67/day) is meaningfully cheaper than ED at $16/mo for 4 doses (~$4/dose). And by monthly subscription floor across the whole Hims catalog, $20/mo is the absolute bottom.

By vertical entry price, the ranking is: hair loss ($20/mo) < ED ($16/mo for 4 doses) < skincare ($30/mo OTC) < Hard Mints ($40/mo) < mental health ($49/mo). The order shifts depending on whether you’re optimizing for absolute monthly cost or per-use cost.

Hidden Costs: $149 Membership, Dose Escalations, Shipping

The headline pricing on hims.com is honest. The friction lives in three specific places:

  • The $149/month membership upsell. On some funnels (weight-loss adjacent, occasionally on other product flows), Hims presents an optional $149/mo membership separate from medication. It’s disclosed in checkout fine print and missed in practice. Cancelling your medication does NOT auto-cancel the membership — Hims treats them as independent subscriptions. This is the dominant complaint pattern across BBB (3,792 lifetime complaints) and Trustpilot (3.0/5, ~7,794 reviews). It mirrors Ro’s $149 Ro Body trap but appears on more flows. Decline this at checkout if you only want medication, and verify in your account dashboard that no membership is active.
  • Auto-renewal default. All Hims subscriptions auto-renew on monthly or quarterly cadences (quarterly is common). Cancel at least 48 hours before your next ship date or the charge processes anyway. Set a calendar reminder — this is the single highest-leverage advice in this article. For the step-by-step, see our how to cancel Hims guide.
  • Dose escalations. Moving from sildenafil 25 mg to 50 mg, or from one tretinoin strength to a stronger one, shifts your monthly cost on the next renewal. There’s no per-escalation fee, but the price step can be unexpected.

Shipping is free across virtually all Hims plans. That’s not a hidden cost — it’s the default. Hims does not charge expedited shipping or hidden handling on standard subscriptions.

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Is Hims Worth What It Costs? Honest Framing

Three honest questions to ask yourself:

  1. Can you get the same FDA-approved generic cheaper elsewhere? For sildenafil and finasteride, the answer is yes — Cost Plus Drugs (Mark Cuban) sells generic sildenafil at roughly cost ($5-$15/mo for 30 tablets) and generic finasteride similarly cheap. The catch is you need an existing prescription. Hims at $16-$25/mo bundles the script with the pill. If you already have a PCP and a diagnosis, Cost Plus + GoodRx wins on price.
  2. Are you actually using what you pay for? The $49/mo mental health line, the $20/mo hair loss line, and the $49/mo combined hair-loss stack deliver daily-use products — the math works out per day. ED at $16/mo for 4 doses is only “worth it” if you use 4 doses. If you use one dose a month, you’re paying $16/dose for something Cost Plus would sell for $0.50.
  3. Does the convenience cover the friction risk? The Trustpilot 3.0 and 3,792 BBB complaints are real. The friction is real. If you set a calendar reminder, decline the $149 upsell, and cancel through the right channel (phone (800) 368-0038 or in-app), the friction is manageable. If you forget to track, the friction will cost you.

For trust-signal context — Hims’ FDA letter 716567, the Novo Nordisk termination, and the broader reputation analysis — see our Is Hims legit in 2026 guide.

Cheaper Alternatives If Hims Is Too Expensive

If Hims’ pricing doesn’t work for your budget, here’s the honest alternatives landscape:

  • For ED — Ro is roughly at parity. Ro’s generic sildenafil 50 mg starts at ~$2-$5/dose vs Hims’ ~$6/dose at 50 mg. See our Roman ED cost breakdown.
  • For ED — BlueChew Active. Compounded chewable sildenafil at ~$2.94/chew. Different regulatory tier (compounded) but lower entry monthly.
  • For ED — Cost Plus Drugs. Generic sildenafil at ~$5-$15/mo for 30 tablets. Cheapest pill on the market. Requires existing Rx. See our cheapest online ED treatment guide.
  • For hair loss — Keeps or Roman Hair. Similar generic-finasteride and topical-minoxidil pricing; pick whichever has the better intro promo when you sign up.
  • For mental health — Cerebral, Talkspace. Different pricing models; Cerebral is closer to Hims’ price point ($45-$85/mo medication management), Talkspace bundles therapy + meds at $69-$109/wk.
  • For skincare — drugstore + GoodRx. CeraVe moisturizer at the drugstore plus a GoodRx-priced tretinoin prescription from your PCP undercuts Hims skincare materially.

[provider=”ro”]

Frequently Asked Questions

How much does Hims cost per month?

Hims costs from $16/mo for generic sildenafil 25 mg (ED, 4 doses), $20/mo for topical minoxidil 5% (hair loss), $49/mo flat for mental health ($147 quarterly), from ~$30/mo for skincare, and from $40/mo for Hims Hard Mints. Branded Viagra runs ~$555/mo and branded Cialis ~$958/mo at the high end. Verified May 2026 on hims.com.

What is the cheapest Hims plan?

The cheapest single Hims plan is topical minoxidil 5% in the hair-loss vertical at ~$20/mo — used daily for ~$0.67/day. The cheapest ED entry is generic sildenafil 25 mg at ~$16/mo for 4 doses (~$4/dose). By absolute monthly subscription floor, $20/mo hair loss is the absolute bottom of the Hims catalog. Verified May 2026.

How much is Hims ED treatment?

Hims ED treatment starts at ~$16/mo for generic sildenafil 25 mg (4 doses), $24/mo for 50 mg, and $40/mo for 100 mg. Generic tadalafil daily 2.5 mg runs ~$82/mo (~$2.74/dose). Hims Hard Mints (compounded sublingual) start at ~$40/mo with a ~$1.63-$2/chew floor. Branded Viagra is ~$555/mo and branded Cialis ~$958/mo. Verified May 2026 on hims.com/erectile-dysfunction.

How much is Hims hair loss?

Hims hair loss starts at ~$20/mo for topical minoxidil 5% and ~$25/mo for oral finasteride 1 mg — both FDA-approved generics. The compounded topical finasteride + minoxidil combo spray runs ~$35-$50/mo. The cheapest effective combination is FDA-approved oral finasteride + FDA-approved topical minoxidil at a combined ~$45/mo. Verified May 2026.

How much is Hims mental health?

Hims mental health is a flat $49/mo, billed quarterly at $147 upfront. The plan includes 24/7 secure messaging with your prescribing clinician, medication shipping, and FDA-approved generic SSRIs (sertraline, fluoxetine, escitalopram, etc.). PHQ-9 and GAD-7 standardized intake. No controlled substances and no live video sessions. Verified May 2026.

Does Hims have hidden fees?

Hims’ headline pricing is honest, but several optional charges create the bulk of BBB complaints. The biggest is the $149/mo membership upsell that bills separately from medication on some funnels. Cancelling your medication does NOT auto-cancel this membership. Other watch-outs: auto-renewal (cancel at least 48 hours before next ship date), dose escalations that shift monthly cost, and quarterly plans that charge the full quarter upfront. The ED visit fee itself is $0, and shipping is free. Verified May 2026.

Is Hims worth the cost?

It depends on what you’re optimizing for. For convenience (script + pill + shipping bundled, async messaging, no in-person visit), Hims at $16-$49/mo across most verticals is reasonable. For absolute lowest price on the raw generic, Cost Plus Drugs (Mark Cuban) at ~$5-$15/mo for generic sildenafil undercuts Hims by 2-5x — but requires an existing prescription. Hims is the convenience play; Cost Plus is the cheapest-pill play.

What is the $149 Hims charge?

The $149 charge on Hims customer statements is typically a monthly membership fee billed separately from medication. On some funnels (especially weight-loss adjacent), Hims presents an optional $149/mo membership at checkout. Cancelling your medication does NOT auto-cancel this membership — they are treated as independent subscriptions. This is the dominant billing-confusion pattern across BBB and Trustpilot complaints. To cancel both, see our how to cancel Hims guide.

How can I lower my Hims bill?

Five honest moves: (1) Decline the $149/mo membership upsell at checkout. (2) Switch from branded Viagra/Cialis (~$555-$958/mo) to the FDA-approved generic equivalent (sildenafil or tadalafil, ~$16-$82/mo) — same active ingredient. (3) Choose quarterly billing over monthly to shave $5-$15 per shipment. (4) Use a calendar reminder to cancel between cycles if your usage is irregular. (5) For ED, compare against Ro and Cost Plus Drugs before locking in. Verified May 2026.

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Sources

Related Reading

Medical disclaimer: Information here is educational only. Pricing is verified May 2026 from primary provider pages and is subject to change. ED, hair loss, mental health, skincare, and weight-loss medications carry specific contraindications — consult a licensed clinician before starting any prescription medication.

Medical Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult with a qualified healthcare provider before making decisions about your health or treatment options.